During Easter I stumbled upon a classified ad on the largest Finnish newspaper Helsingin Sanomat. The ad promotes a website:
Their business idea is to sell “business ideas”. This basically means founding a company and selling it to a new owner who avoids the “paperwork”. Filling in the paperwork yourself costs 350 € for a limited company in Finland. These guys should obviously add their margin and especially if they are not only selling the paperwork but a “business idea”.
And they do!
Their ideas cost between 7.500 € and 50.000 € and this price includes the newly established company and a few Internet domain names. What is even more interesting is that they don’t even have a single actual business idea, all they have is a set of B-grade names with a price tag.
Selling a real business idea is quite difficult since an idea is not worth anything before it has been turned into business. The cutting edge name that the guys at Ideatykki are selling for 50.000 € is NaturPower Finland that could be doing “applications with renewable energy sources”.
Here’s a better suggestion for the first taker
If you want to start a business in renewable energy, how about ViherPower Finland Oy (roughly translates to GreenPower)? With this name you could even get both the dot-com and dot-fi domain names unlike just the dot-fi for NaturPower.
All you need to do now is to think of what you really want to do. Without any searching of potential competitors, here’s a bunch of ideas you could do with that name (even with rather limited previous knowledge in the area):
- Import and retail of solar cell powered battery chargers
- Import and retail of bicycle powered battery chargers
- Consulting on small-scale solar cell power system choices
- Website for comparing renewable energy power system alternatives
- Website for comparing and rating subcontractors that install renewable energy power systems
- Website that makes it easier for people to show their friends how they have saved energy
If someone finds the name ViherPower or any of these ideas a least bit interesting, I’m happy to help you in founding the company completely free of charge.