On the sixth day of my project I wrote about the power of making a movement. Not only is making a movement a powerful way to achieve something but it could in fact be the only way to achieve anything remarkable.
Same applies in physics – everything is based on movement.
It could be that everything we’ve been taught about marketing and business in general is rubbish. It all comes down to the fundamental question: what is remarkable enough to create a movement around it?
Mitch Joel has crystallized the importance of creating a movement in his 2009 blog entry titled “Start a movement”. The basic message in his post is simple. Do something unique and simple enough that the others can follow.
Everyone should know the type of movement they are trying to create with their actions. If I’m asked what I’m trying to achieve, my answer is:
To turn helping others into a movement.
Once you know the movement you’re trying to create, suddenly the things you do are important. Like Joel put it:
“Starting a blog is boring. Starting a movement is exciting.”
Do you know the movement you are working towards?
This is perhaps the best blog post you’ve made so far.
I’m not sure whether you’re there yet – to get the idea of “split” industry.
We can usually split every industry into two categories; “industry” and “anti-industry”, or to use your term – “movement”.
Industry is doing something better from their view, while movement is doing something different from customers view.
And you’re not alone with questioning the business teachings. We should keep in mind that Christensen starts with a premise that what they teach you in business school is wrong.
Great that you liked the post!
I like your point and I agree I’m not there yet. If I was there, the movement was already made. On top of that, I guess it wouldn’t hurt to read my Christensens.
Wow. This makes me think. Every blog post before made me think. Daily.
Please, keep up the great work.
You haven’t read Christensen? There’s this guy “Sean Malstrom” writing about video games and making great popularisations about Christensen. A quick and easy way to get the idea:
This one really made me think but in the end the answer came easily:
I want to create a movement towards a helpful society. By a helpful society, I refer to at least two things:
(1)A society that is helpful for all of its members – that is, everyone has good grounds to feel that it makes sense to belong.
(2)A society that is, literally, full of help, in which people don’t hesitate to help nor to ask for help. I want to see an adundance of extended arms.
I wouldn’t mind the society being a global one but right now I’m happy with working for this on a local level. I’m a believer in the power of small things.