Yesterday I saw a great video once again recorded on last year’s TED talks. Simon Sinek spent his 18 minutes by explaining how great leaders inspire action. It’s stuff that anyone can understand so I can fully recommend watching it.
The core of his message is the model with three levels of message:
Whatever you do, remember why you do it.
This message is undeniable and experience shows it to be true. People who do stuff for the wrong motives are seldom successful. People who know why they do what they do will succeed. This same applies to companies. Everyone working for a company must know why the company exists in the first place. The marketing message should start from the core of “Why” and develop via “How” to the concrete “What”.
We know why.
We want to see a world where everyone knows what to do when they see a lost item lying around. We want them to say “hey, I need to tell the owner I found it”. We will make FinderBase.com the service that first comes to people’s minds when that happens.
Why – How – What
It’s as simple as that.