Today, I attended a TEDx Helsinki event. I especially liked the speech by Juuso Nissilä, a founder at Valkee Oy. His company sells overpriced earplugs that put LED light straight to your brain through your ears.
Now, that is a great idea.
Although that might sound ridiculous, Juuso has pretty convincing research behind his business. The most interesting part is that he knows human nature. He points out the obvious fact that people are not designed to work in the modern-day society. The body just isn’t meant to do the stuff that we do.
- You don’t receive enough exercise.
- You don’t receive enough sunlight.
- The food you eat is all wrong.
It doesn’t take a scientist to realize he is completely correct. People are not designed for office work. It cannot be a surprise to anyone that in these conditions a huge percentage of the population are getting depressed.
But what can we do?
I bet almost anyone can agree that you don’t need 185 € earplugs to cure you from this disease. What you need is exercise, sunlight and good food. The best part is that you get the first two ingredients for free and healthy food isn’t really that expensive either.
It’s the human nature to concentrate on the wrong stuff. First step is to agree on what is important. The second step is to act accordingly.