All people have experienced the unfairness of our society. Some have enormous riches and others are poor to their spine. What is even more disturbing is that some lucky bastards seem to be constantly winning with almost zero effort.
The world is innately unfair.
The unfairness is heavily present in the world of marketing. There is a huge illusion that effective marketing would be expensive. Or that the effect of marketing would be in proportion to the money invested in it. This isn’t exactly a surprise because the media has the incentive to keep up this illusion. Media feeds on marketing – or better yet, media feeds on marketing budgets. As if marketing really was a budgetary issue in any way.
The dilemma is that cheap marketing has become unprecedentedly more effective than paid marketing.
Here is once again in a great TED video in less than 17 minutes. Marketing guru Rory Sutherland: Sweat the small stuff.
If your product is a least bit remarkable, you will enjoy a whole lot of marketing envy.