The most important thing – Day 126/139

Today’s guest blogger is Jouni Riuttanen, VP sales at FinderBase.com.

I wrote about sales vs. games vs. sports in my previous entry and emphasized the importance of winning in sales. Winning is a key thing is sales, but even more important things do exist.

The most important thing is love.

You will gain happiness by doing things that you love most. But sometimes people do things that makes them unhappy because they think that they have to do it. I like sales, but I love my family. It is quite difficult to combine these two, since I just can’t be with my family and meet my customers at the same time.

Before one should go and do everything to win in sales, one should think is the sales the most important thing in life. This is also a thing to remember in games and sports. Typically you also need some luck to win in sales, games or sports, but you will end up feeling unlucky if you lose the things that you love most.

Remember, do it with love.

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Sales vs. games vs. sports – Day 125/139

Today’s guest blogger is Jouni Riuttanen, VP sales at FinderBase.com.

Sales has some similarities with games and sports. If a person is successful in any of these, the person is likely to have some competitive spirit.

I think the biggest difference between sports and sales is the importance of winning. In sports you can still make your way up to the podium if you are the second best. You can enjoy playing games even without winning. Is sales, only winning is important. If you don’t win the deal, you might end up getting nothing. There are no silver or bronze medals, only a gold medal.

One of the most important similarities between sports, games and sales is the team and playing as a team. A good sales team must have different skills and a salesperson also might need some support from a marketing person. It also helps to have good engineers to design competitive products. Playing together enables full potential of individuals and increases chances of winning. And winning is all that counts is sales.

War cry – Day 124/139

Today is my last day before I once again go to the military. This time it’s for the whole week and it’s done under enemy surveillance, so we’ll try to keep all transmitting devices turned off.

This blog is still meant to be updated.

There will be some interesting stuff posted here while I’m away. And hopefully stuff, that is refreshingly different from my usual entries. When I come back on Saturday, there’s only 10 days left on the project. At least for myself it will be most interesting to follow how the seed funding round proceeds and I hope we can share some of that progress already this week. Let us know if you want to join the seed funding mailing list.

So next week I’m planning to have fun and avoid getting killed.

I recommend you all do the same.

As easy as 1-2-3 – Day 123/139

Today was an important day in my project. We finally got the answer to the ultimate question:

How can this project end?

As we all know there are two possible outcomes and the shareholders of FinderBase decided today what they mean:

  1. My project will fail. The seed funding round will not be closed if we raise less than 100,000 € (50 % of the target sum).
  2. My project will succeed. The seed funding round will go through.

Who wins if I succeed?

If we think only in terms of cash, the biggest winners here are the guys who have been linking to my blog. If the round fails, my project will end up on the negative side. But if the round goes through, I will get my “million dollars” and these guys will get their affiliate money. And there’s still a lot of money in the budget so anyone can help out by spreading the word.

But how could the round fail? We have the guys at GrowVC helping us out. If you want to be a part of this success story, join the seed funding mailing list and we’ll tell you more.

Investment proposal – Day 122/139

To get this project to its goal, we need to see if we have been able to create measurable value in the eyes of investors. With investors I mean anyone who has some money and wants to put it to a good cause.

According to the recent poll, there are at least 34 people who are interested in hearing our investment proposal. So if you want to receive the FinderBase investor brochure, please leave your contact information to this

FinderBase seed funding mailing list.

The investor brochure will be in Finnish. If you’re interested in investing and don’t speak the language, please contact me.

There are no specific rights or any obligations to joining this mailing list.

Half a million views – Day 121/139

Throughout the years one program has constantly gathered a lot of viewers in the Finnish television.

That program is the 10 pm news on MTV3.

The most notable feature of those news is the less serious news story in the end. Usually a short tongue-in-the-cheek story about a topical matter.

Today’s entry is about me and FinderBase. Try not to laugh.

Unfair – Day 120/139

All people have experienced the unfairness of our society. Some have enormous riches and others are poor to their spine. What is even more disturbing is that some lucky bastards seem to be constantly winning with almost zero effort.

The world is innately unfair.

The unfairness is heavily present in the world of marketing. There is a huge illusion that effective marketing would be expensive. Or that the effect of marketing would be in proportion to the money invested in it. This isn’t exactly a surprise because the media has the incentive to keep up this illusion. Media feeds on marketing – or better yet, media feeds on marketing budgets. As if marketing really was a budgetary issue in any way.

The dilemma is that cheap marketing has become unprecedentedly more effective than paid marketing.

Here is once again in a great TED video in less than 17 minutes. Marketing guru Rory Sutherland: Sweat the small stuff.

If your product is a least bit remarkable, you will enjoy a whole lot of  marketing envy.