Tag Archives: coaching

Business coaching – Day 34/139

I have been the CEO of a company called Selki Fabrik for over a year now. I still consider this position to be my day job although I’ve never gotten paid for doing it.

The contrast between this project and my day job is enormous. In my project, things seem to proceed like magic and in my day job I have a list of miscellaneous tasks that feel unapproachable. Ihmeparantaja Iiro saw my concern for this and offered to help.

Our biggest concern in the company has been getting the products sold. Iiro suggested that he could go and sell everything we had in stock. This sounded like a good idea, so we went along. However, the stuff needed to be finished. While finishing the products, we ended up discussing the true meaning of our actions. Why does the company do what it does?

Within minutes Ihmeparantaja Iiro had identified the strategic flaws we weren’t brave enough to say out loud ourselves.

Although Iiro does not use the professional terminology, he was able to point out that:

  1. We are lacking strategic vision
  2. We are fiddling with details that are not important to our business
  3. We are too emotional about sunk costs
  4. We are product-oriented not people-oriented

Selling the few products to make some money is definitely not the strategy we should pursue even though someone would do it for us for free. So we decided not to. What we did decide is that we will have an answer to all the painful questions by the end of the week.

Suddenly I’m confident that Selki Fabrik has a bright future in front of it.

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