Today, we’ve spent most of our time convincing different organizations and stakeholders on the greatness of our service. Our model is good because it has very little to object.
We are not actually selling a product or a service, we’re selling a dream of the future.
The funny thing about doing stuff with any organization or individual is that it almost never goes as planned. You always have two ways to react when that happens:
- Adapt and change your behavior.
- Ignore the feedback and move on like nothing happened.
Both of these alternatives have their sides. The first one is risky because it will cause you to change a strategy you’ve chosen. The second one is risky because following this might cause you to end up ignoring a great majority of your potential customers.
What you should do depends on what you have.
If you have the best solution in the world, you’ll find the second alternative much easier. You don’t want to change your idea but stick with what you know best.
If you have the best team out there, you’ll find the first alternative extremely easy. You can dynamically choose the strategy that you’ll find most lucrative.
That is why you should do exactly the opposite.
I will argue that great start-ups ran into trouble exactly because they follow the path that they find most convenient. Great teams end up doing miscellaneous stuff and great solutions are destroyed because they can’t adapt.
Which way are you handling your feedback?
During the last few days I’ve received quite a few praises about my project and especially about my openness and the inspiring message in my writings.
Generally, it takes miracles for anyone to send positive feedback.
I will argue that people tend not to send feedback unless they are really impressed about something. If half-a-dozen people have been inspired about my project in the last few days, there has to be a great majority who just haven’t found the words to say it.
Why is the positive feedback so important?
The theoretical concept of positive feedback in sociology has the answer:
If enough people believe that something is true, their behavior makes it true.
The only weakness in this phenomenon is that only publicly expressed feedback counts. Luckily, only 2 % of my readers are hoping for my project to fail and probably have nothing positive to say about it.
Even a smile is an expressed positive feedback.
Giving positive feedback to other people doesn’t require effort. Think of a society, where people expressed positive emotions even without any apparent reason.
Give it a go! Try smiling with the next few people you meet and see how they react. Then come back here and tell us how it went.
I’ve experienced both positive and negative feedback regarding my project. Positive feedback is always nice for building your confidence but negative feedback is the only way to learn. And I’m learning to love negative feedback. One recurring theme in the feedback that I get is that I’m bullshitting people. There are indeed ways I could be doing just that.
You make people work for you for free
I’ve tried to discuss the concept of money with everyone who has expressed interest for my project. Most people agree that money is not really that important. There is nothing wrong in wanting to have money and I will do my best in giving all the stakeholders the money that they deserve. I’ve set my fair share on $1,000,000 but a person that contributes twice as much as I’ve done should obviously receive $2,000,000.
There is a huge risk for everyone involved
Risk is an interesting concept. Risk is usually connected to money. A risk with an estimated reward becomes a calculated risk. In financial terms my personal risk in being an entrepreneur is around 50,000 € per year. That is the difference of my current income and the income that I could be making just working for the “industry”.
An entrepreneurial team is the ideal environment for setting the personal risk level. You can leverage the risk as high as you want or you could be doing it just for the salary.
This is some multi-level marketing trick
Most people have witnessed one or more of their friends being tricked into these affiliate marketing tricks. In Finland, the story of WinCapita is still in people’s minds.
We will be building a company with an honest and a tangible product. When we get that far, we will need a limited company. The only similarity to a pyramid scheme is that the early people tend to get more with the same money than the ones that get along later. That doesn’t mean getting along later couldn’t be handsomely rewarded.
You’re just building a large audience and then start selling some crap in your blog
Every company is selling something. I’m not even sure if we absolutely need to sell something during this project. Internet is an environment where a service can be valuable even though it wasn’t selling anything. Obviously there still has to be a potential to sell something in future.
I have already been contacted with an offer to invest money in what I do. But this blog won’t become a company. This blog does not want anyone’s money nor will it be selling anything. So wait until you know exactly what you’re getting before paying your money. Otherwise someone just might be bullshitting you.