Tag Archives: finderbase

Cooperation – Day 119/139

Cooperation on the business-to-business difficult because different stakeholders have different agendas that they follow.

Best cooperation is such that it fully supports the core business functions of all the stakeholders.

We are aiming just that with our new cooperative campaign targeted to businesses:

Kierrätyskeskus + FinderBase

English transcript:

  1. We will create you a free account on FinderBase.com. Your lost&found property is photographed and added to the service in cooperation. You will hold the items and the valuables are delivered to the authorities.
  2. The happy customer finds their item in the Internet and collects it from you. The person getting the item will show their id.
  3. Kierrätyskeskus collects the remaining items after 3 months and recycles them to reuse.

If you had a business, would you cooperate with us?

Advertisements

Ideas best forgotten – Day 114/139

It has been about 100 days since I first introduced the list of good ideas. Having the list has been an enormous asset. But it doesn’t work all the time.

Have you ever had the weird feeling of not understanding your own notes?

This is probably quite common when revisiting bad notes. My problem is that I think I only make notes that are relevant. The question is:

What on earth did I mean with these notes?

  1. remember what Wili said“. Must have been something really important. Asking  Wili himself what he might have said would be a bit awkward. If you recall something worth remembering he has told you, please let me know – it just might be it.
  2. my ff is happy you“. I remember writing this down one evening as it was the clearest note ever. The following morning, I had absolutely no idea what ff meant. I’m quite sure it is something related to FinderBase or this blog or just generally a brilliant idea that needs to be implemented. Please help me out here. What could it be?

Which way is it?

Are the best ideas forgotten or are they best forgotten?

Status update 8 – Day 113/139

The summer has arrived and for the first time it feels that this project is actually going to end one day. A lot has happened and a lot keeps happening all the time but unfortunately sometimes behind closed curtains.

Here are some current milestones:

  • I just hit the 100 found items mark today on FinderBase. This raises a question on what to do with a basket full of lost&found stuff? What would be the best way to recycle the stuff to reasonable use? NetCycler, Huuto.net, Kierrätyskeskus, charity?
  • FinderBase just hit the 1,000 found items mark! We could soon be one of the biggest lost and found offices in Finland.
  • Last week we got 3000 hits on one lost item alone.
  • It’s safe to say about 100,000 Finns have seen our brand in the media one way or another.

Now that we’ve been in business for a month we can already say something about the business we’re in. Some observations:

  • We’re in societal business. We don’t expect anyone to actually pay us for anything and believe that will pay us in the end.
  • We’re in trust-building business. Our success is decided on whether people trust us or not.
  • We’re in value-creation business. Putting even a worthless object on our website raises it value, as weird as it sounds.

It’s a funny business. And I love it.

Money talks – Day 106/139

Today, I had the opportunity to present FinderBase to a couple of professional investors. Much of our talk was around the business potential of our service.

People tend to over-complicate the talk about money.

I will argue that there is only one right way to talk about money.

  • It is not the way of worshiping the money. You shouldn’t respect big numbers more than small ones.
  • It is neither the way of disrespect. You should respect the people with money just like you respect anybody else.
  • The right way is the neutral way. Money is just money. Numbers on the bank.

So we opened the discussion with the obvious. I said our company is worth 1,8 M€.

Considering that FinderBase.com has only had a handful of paying customers and has less than 300 registered users, the price might sound a bit extreme.

But they listened to what I had to say.

They had good suggestions on what we’d need to do next, most of which we already had executed. They asked whether we allowed bigger investments from a single party and I told them that was negotiable.

This is the way I’d like investor meetings to go.

Neutral about money. Passionate about business.

Marketing is helping people – Day 102/139

A good salesman or a marketer feels they are helping their customers to do better choices for themselves. To appear sincere they actually have to believe in their product themselves.

Most sales and marketing people don’t.

I sincerely believe that FinderBase.com‘s only function is to help people reunite with their lost stuff. To achieve that I think our marketing should be:

  1. Non-disruptive. A good message doesn’t please everybody but it shouldn’t irritate everybody either.
  2. Noticeable. A good message is something you notice and perhaps even keep in mind for future use.
  3. Inexpensive. A good message doesn’t cost virtually anything to distribute.
  4. Viral. A good message is such that you will tell forward if you think someone else could use the information.
  5. Helpful. Customer’s gain is top priority.

These in mind I designed the following:

Found bicycle. Finding the owner is in everyone’s best interest. We’re just delivering the message.

See the forest for the trees – Day 101/139

People’s minds are cluttered with marketing information. Where ever you go, you are pushed to think, want, buy now, act now and whatever the marketer has decided you should do.

This makes people wary.

But there are delighting examples of people who can detect sincerity in what companies do. With FinderBase our service offering sounds so amazing that people stop to think about our business model. It is unheard of that a company could be doing something useful for others without trying to benefit.

The basic message is the key.

Reflecting our ideas today, we got quite a valuable piece of advice which applies quite well to almost anything:

Forget the bells and whistles and tell the people the message that they can understand.

If your business idea is new and revolutionary don’t market it as such. Tell the story so that they can relate to.

If you’re the first person to develop an automobile, don’t sell it as a horseless carriage. Sell it as a carriage where the horses are optional. It’s not like people would get rid of their horses overnight, is it?

Abetti’s pizza principle – Day 100/139

I have been now writing this blog for 100 days. There have been ups and downs but my project is still standing.

But where is the money?

For some weird reason people keep asking me this. To show where the money is, I’ll quote my favorite professor Pier A. Abetti:

Think of companies like pizzas. Your startup is a whole mini pizza that you own. When you sell a part of it, the pizza becomes bigger. Would you rather own a whole mini pizza or a slice of the bigger pizza?

The lesson here is that the small slice of a bigger company tends to be worth more than the whole smaller company.

So the plan is this:

  • We have founded a company FinderBase Oyj that owns the FinderBase.com service.
  • We will arrange an issue of shares for FinderBase Oyj.
  • We will offer the shares to people who trust us and want to be a part in building a big phenomenon.
  • This will dilute our own ownership but will grow the company.

Would you be interested in getting our investor brochure?