Tag Archives: finland

Against all odds – Day 111/139

Petteri Kilpinen published today a blog entry about Finland and our innovation strategy. His topic is quite ambitious since it bets that the next Facebook will come from Finland.

From Finland? Why?

Kilpinen uses Muxlim as an example of a movement-driven as opposed to a technology-driven innovation. Although Muxlim doesn’t even target the Finnish audience, we can safely say that the Finnish engineering skills have partially contributed to its success. But could it be Muxlim’s asset that it has basically nothing to offer for the Finns?

Aren’t Finns nationalistic enough to just create a movement?

Finns have an enormous potential to create remarkable things if they see the purpose (remember finnfags on Drawball?) But Finns have the national vice of jealousy. Finns don’t do squat especially if there is another Finn harvesting the benefits.

Here’s the way Finland will make the next Facebook.

Tekes has an annual budget of 500 million euros. This money is not spent on doing. If Finland wants to create the next Facebook, it requires a whole lot of doing instead of researching and developing.

I will propose founding a new institute called Ilmes (Ilmiöiden luomiskeskus). It could modestly start with, let’s say 1 % of Tekes budget. Ilmes will use the 5,000,000 euros to machinate a few global Internet phenomena per year. It will pay fellow Finns to do something remarkable in the Internet. It will pay for hits on Finnish websites through creative campaigns. It will pay good affiliate bonuses for bringing new users to the Finnish social media websites.

If there is one country in the world to do something like this, it must be Finland.

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The mystical money – Day 22/139

My namesake Petteri (Koponen) of Jaiku fame, has returned to his blog. His obvious intention is to promote his current business as an early stage seed investor in start-up companies.

What is interesting about Petteri’s blog is that already his second entry addresses the very essence of my project. He places his words rather ambitiously:

… a startup trying to change the World is as likely to succeed as another one going for a smaller, “more realistic” goal.

I couldn’t agree more. If you put your target sky-high, even a failure could be worth a fortune.

But what are the realistic goals? Most people in Finland live rather frugal lives. If you make 5,000 €/month, you are in the richest 5 % of the population! Now this makes you think.

Let’s do a small calculation

So a filthy rich person in Finland makes 5,000 €/month. That is 30 €/hour and that’s before tax. After the tax of let’s say 35 %, that person will end up with 0.32 €/minute. Yes, you heard correctly, that’s what the rich people make.

Now, the aluminum can refund in Finland is 0.15 €. If you spend less than an average of 28 seconds picking up and returning an empty can, you’re making more money than the 95 % of your fellow Finns. Remember this the next time when you look down on someone collecting empty cans for refund.