Tag Archives: internet marketing

Unfair – Day 120/139

All people have experienced the unfairness of our society. Some have enormous riches and others are poor to their spine. What is even more disturbing is that some lucky bastards seem to be constantly winning with almost zero effort.

The world is innately unfair.

The unfairness is heavily present in the world of marketing. There is a huge illusion that effective marketing would be expensive. Or that the effect of marketing would be in proportion to the money invested in it. This isn’t exactly a surprise because the media has the incentive to keep up this illusion. Media feeds on marketing – or better yet, media feeds on marketing budgets. As if marketing really was a budgetary issue in any way.

The dilemma is that cheap marketing has become unprecedentedly more effective than paid marketing.

Here is once again in a great TED video in less than 17 minutes. Marketing guru Rory Sutherland: Sweat the small stuff.

If your product is a least bit remarkable, you will enjoy a whole lot of  marketing envy.


Internet marketing topology – Day 96/139

Marketing is funny because the effect of it is not necessarily in any proportion to the cost and effort that has been put into it.

Internet marking is even funnier.

To point out the different factors that I think control this environment, I’ve sketched a Venn diagram of Internet marketing:

The three factors that I consider important for the effect of the marketing message are:

  1. Price (cheap vs expensive)
  2. Business potential (targeted vs non-specific)
  3. Popularity (remarkable vs irrelevant)

Every marketing campaign out there has its place on this diagram.

But all marketing should have its target in the middle.

Or at least do one of the following:

  1. Make the biggest possible impact with the smallest possible investment.
  2. Reach the right people and forget everything else.
  3. Just aim to be popular and enjoy the ride.

Sharing the money – Day 4/139

Some people are skeptical about making money in the Internet and their lack of skills to do so. I’m going to give out $ 100,000 of my million to the people participating in this campaign.

How does it work?

In the end of my project I’ll pay $1 per each new visitor you’re able to get to view this blog. This campaign ends after the blog has gained its first 100,000 visitors. There is no minimum number of visitors you should bring to take part in the campaign. This is actually a really good payout since pay per click advertisers usually pay only a few cents per each incoming visitor.

But if you fail we get nothing

Obviously this is offer is only interesting to people who believe in this project in the first place. But just to make it more interesting I promise to pay out this money even if I won’t make the whole million and if I end up raising less than $100,000 I will give you guys whatever I’ve raised that far in proportion to the visits you got to this site.

Where can I find these visitors?

There are plenty of ways to find people in the Internet. Here are some examples:

  • Post it to your blog
  • Post it to a forum or a newsgroup
  • Share it in Facebook, Twitter, del.icio.us etc
  • Attach it to a funny picture and send it to an imageboard
  • Present it as a story that you relate to and share it with your friends
  • Slashdot it
  • Use IRC or other chat room to share it
  • Get it to a high score list in some game.

Then, last but not least, you must remember to register the website that you used to link to this blog. Please use this form to register a URL. Only the first person to register a specific URL will receive the money but anyone can register any number of URLs they please.

I you link here from something other than a unique website, you will probably want to create a redirection page. If you don’t know how, just let me know and I’ll help you.