Tag Archives: market

Global penetration – Day 83/139

If you want to be big, you don’t want to be well-known in Finland. Almost all of the popular websites in Finland are irrelevant on a global scale.

Being global means being approachable.

FinderBase.com served today as an example of the global economy:

  1. An Israeli man
  2. using a Finnish service
  3. to search for an item lost in Kenya.

Being global isn’t necessarily about market entry strategies and marketing campaigns. It can be about helping people regardless of their whereabouts.

But why are there so few global Finnish brands?

Our country only has one single global brand, Nokia. The only way to create more global brands is through growth entrepreneurship. We keep subsidizing R&D, thinking it will create the next Nokia. But it won’t.

Then what?

To penetrate the global marketplace you only need a few hundred dedicated fans. How much should you pay a person to digg or like whatever you do, even once per day?

The funny thing is that not a single company with a few hundred employees could ever get all of them to like you online. The need for this is obvious and still no one does it.

If there was a company that would pay you for liking what they do, would you join it for the money?

Status update 3 – Day 27/139

So far this project has been an outstanding success

Four weeks ago I had no idea how much we could achieve in less than a month. What I do know is that we will do something big. Here’s a small overview of the current status:

  • Apart from myself, six fantastic and talented people have expressed their dedication for my project. A few more were hired.
  • Four multi-million-turnover companies were interviewed and all of them found our solution interesting. One of them even considered it worth paying for. All of them share the pain in the way things are currently handled.
  • 100 people were interviewed for a market study and 74 of them say they would pay for our service if it sincerely tried to help them. If it actually succeeded in helping them the figure was 95.
  • The global annual market size is estimated to be around 200–300 M€.
  • Three “big shots” in the field of web 2.0 and social media have agreed to give us an audience.

And we quote Jesus on our business plan. Can it really get better than this?