What is interesting about Petteri’s blog is that already his second entry addresses the very essence of my project. He places his words rather ambitiously:
… a startup trying to change the World is as likely to succeed as another one going for a smaller, “more realistic” goal.
I couldn’t agree more. If you put your target sky-high, even a failure could be worth a fortune.
But what are the realistic goals? Most people in Finland live rather frugal lives. If you make 5,000 €/month, you are in the richest 5 % of the population! Now this makes you think.
Let’s do a small calculation
So a filthy rich person in Finland makes 5,000 €/month. That is 30 €/hour and that’s before tax. After the tax of let’s say 35 %, that person will end up with 0.32 €/minute. Yes, you heard correctly, that’s what the rich people make.
Now, the aluminum can refund in Finland is 0.15 €. If you spend less than an average of 28 seconds picking up and returning an empty can, you’re making more money than the 95 % of your fellow Finns. Remember this the next time when you look down on someone collecting empty cans for refund.