Although the concept of entropy is almost nonexistent in the daily use, it is widely present in how the society works. The basic message of entropy is that:
Things have a natural way of getting disorganized.
Almost everything people do is related to the fight against the growing entropy. People try to constantly organize their thoughts, work to organize small parts to create bigger entities, find structure in their environment etc.
People have a desire to affect the entropy.
Games are usually constructed so that they get people involved. I will argue that the most addictive games are the ones that target the this natural need to organize things to a higher level of entropy. And not only games but products and services that help people to stay organized.
If you have an idea of something new…
Every imaginable business idea has a relation to the level of entropy in the society. The big question is under which circumstances would that idea help in decreasing the level of entropy instead of increasing it.
The most successful ideas are adopted because they keep the society organized. That is, they help people.
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