Tag Archives: price

Unfair – Day 120/139

All people have experienced the unfairness of our society. Some have enormous riches and others are poor to their spine. What is even more disturbing is that some lucky bastards seem to be constantly winning with almost zero effort.

The world is innately unfair.

The unfairness is heavily present in the world of marketing. There is a huge illusion that effective marketing would be expensive. Or that the effect of marketing would be in proportion to the money invested in it. This isn’t exactly a surprise because the media has the incentive to keep up this illusion. Media feeds on marketing – or better yet, media feeds on marketing budgets. As if marketing really was a budgetary issue in any way.

The dilemma is that cheap marketing has become unprecedentedly more effective than paid marketing.

Here is once again in a great TED video in less than 17 minutes. Marketing guru Rory Sutherland: Sweat the small stuff.

If your product is a least bit remarkable, you will enjoy a whole lot of  marketing envy.

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Internet marketing topology – Day 96/139

Marketing is funny because the effect of it is not necessarily in any proportion to the cost and effort that has been put into it.

Internet marking is even funnier.

To point out the different factors that I think control this environment, I’ve sketched a Venn diagram of Internet marketing:

The three factors that I consider important for the effect of the marketing message are:

  1. Price (cheap vs expensive)
  2. Business potential (targeted vs non-specific)
  3. Popularity (remarkable vs irrelevant)

Every marketing campaign out there has its place on this diagram.

But all marketing should have its target in the middle.

Or at least do one of the following:

  1. Make the biggest possible impact with the smallest possible investment.
  2. Reach the right people and forget everything else.
  3. Just aim to be popular and enjoy the ride.

How to start a business – Day 31/139

Let me tell you a true story on how a person should start a business.

My youngest brother Iiro is 20 years old. He doesn’t intend to have a job for the rest of his life. He has zero respect for making money which means integrity. But his respect for other people is enormous.

His coaching has contributed to my success.

When I make my million it is much to his credit. His coaching is by far the best I’ve ever received, from anyone. I told him his service is immensely valuable so we set the price at 10,000 € + tax.

Within hours, my brother had become from an unemployed person to the highest priced life coach in the country.

That is how you start a business. Check out his advertisement (in Finnish) on his new website ihmeparantaja.com.