Yesterday, the eyes of the world were targeted on a royal wedding. Sweden got a new royalty but could it be that they got something more than that?
The monarchy is not a corporation.
This statement was given by the king of Sweden in a television interview. Although the comparison seems a bit abstract there is some logic behind it. Monarchy is not considered to be producing anything. It makes no profit, only losses. Still, it has an enormous marketing budget and a bunch of employees.
But as a corporation in a monopoly, the monarchy isn’t exactly looking for internal change. Monarchy embraces tradition, not innovation.
So what happens if you turn an entrepreneur into a monarch?
This is something we should ask the new prince himself. Or just wait and see for ourselves. In an interview he has already stated that he wants to step up and promote health and entrepreneurship.
If we define the concept of entrepreneur as creative innovator and successful manager of risk then this poses a challenge for our new prince. After all he is now more like an ambassador of Sweden than a royal entrepreneur. But if he successfully manages to promote an entrepreneurial atmosphere inside the monarchy, we should probably establish a similar role here in Finland: “the prince of entrepreneurship“.
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