Today, I had the opportunity to present FinderBase to a couple of professional investors. Much of our talk was around the business potential of our service.
People tend to over-complicate the talk about money.
I will argue that there is only one right way to talk about money.
- It is not the way of worshiping the money. You shouldn’t respect big numbers more than small ones.
- It is neither the way of disrespect. You should respect the people with money just like you respect anybody else.
- The right way is the neutral way. Money is just money. Numbers on the bank.
So we opened the discussion with the obvious. I said our company is worth 1,8 M€.
Considering that FinderBase.com has only had a handful of paying customers and has less than 300 registered users, the price might sound a bit extreme.
But they listened to what I had to say.
They had good suggestions on what we’d need to do next, most of which we already had executed. They asked whether we allowed bigger investments from a single party and I told them that was negotiable.
This is the way I’d like investor meetings to go.
Neutral about money. Passionate about business.
