Tag Archives: viral

Marketing is helping people – Day 102/139

A good salesman or a marketer feels they are helping their customers to do better choices for themselves. To appear sincere they actually have to believe in their product themselves.

Most sales and marketing people don’t.

I sincerely believe that FinderBase.com‘s only function is to help people reunite with their lost stuff. To achieve that I think our marketing should be:

  1. Non-disruptive. A good message doesn’t please everybody but it shouldn’t irritate everybody either.
  2. Noticeable. A good message is something you notice and perhaps even keep in mind for future use.
  3. Inexpensive. A good message doesn’t cost virtually anything to distribute.
  4. Viral. A good message is such that you will tell forward if you think someone else could use the information.
  5. Helpful. Customer’s gain is top priority.

These in mind I designed the following:

Found bicycle. Finding the owner is in everyone’s best interest. We’re just delivering the message.

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Internet marketing topology – Day 96/139

Marketing is funny because the effect of it is not necessarily in any proportion to the cost and effort that has been put into it.

Internet marking is even funnier.

To point out the different factors that I think control this environment, I’ve sketched a Venn diagram of Internet marketing:

The three factors that I consider important for the effect of the marketing message are:

  1. Price (cheap vs expensive)
  2. Business potential (targeted vs non-specific)
  3. Popularity (remarkable vs irrelevant)

Every marketing campaign out there has its place on this diagram.

But all marketing should have its target in the middle.

Or at least do one of the following:

  1. Make the biggest possible impact with the smallest possible investment.
  2. Reach the right people and forget everything else.
  3. Just aim to be popular and enjoy the ride.

All publicity is good publicity – Day 37/139

I attended today an event in Otaniemi called New Wave 2010. This event was about entrepreneurship, new ideas, pitches, keynote speakers and free catering.

One of the speakers was Riku & Tunna from Madventures. The high point of their speech for me was when Riku presented a story he had read from a blog. So my blog is officially read by at least one Finnish TV celebrity.

This is obviously a positive thing

What’s even better is that I’m currently getting a stable flow of readers. Over 300 people each day are interested in what I have to say. And my readers are doing most of the marketing effort.

When writing this post there was still $88,740 left in the marketing budget that I presented on Day 4. One guy already thought of working full time just linking my blog instead of getting a job.

Compared to having a random job just for money, I’m certain that linking my blog is more profitable. If someone really wants to do this full time, I recommend you keep your eyes constantly open for ideas of your own. You could build both your own net presence and link to my blog at the same time.

And after my project was over, you’d still have your own personality left. That is something no money can buy.