The pain and gain of entrepreneurship – Day 18/139

You have to be a bit of an idealist to become an entrepreneur

Most people tend to think realistically or want to reason why they aren’t capable of starting a business. Others take the risk. But do people become entrepreneurs for the wrong reasons? When thinking about starting a business people get stuck to obvious barriers.

What if I can’t get any customers?

If you can focus your resources on the things you like, the only possible outcome is that you become good at what you do. This can’t be ignored by the customers. People prefer services from professionals. But more importantly, people want to buy services from people who love what they do.

I need steady money to pay for my expenses

The steady money is not a real need. People think they need money to maintain a quality of living. You have to understand that quality of living isn’t about money. It is about your happiness and the happiness of people around you. And that can’t be bought.

I don’t like the extra paperwork

None of this matters if you set your target high enough. Think of the energy you have for your job if you can concentrate on the things you like. There really are people who love accounting. If you outsource your accounting you’re helping two people to be happy.


One response to “The pain and gain of entrepreneurship – Day 18/139

  1. Jussi Räsänen

    Thanks for the great blog, Petteri. Barriers of entry are often our own mental creations based on irrational fear of unknown.

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