If you want to be big, you don’t want to be well-known in Finland. Almost all of the popular websites in Finland are irrelevant on a global scale.
Being global means being approachable.
FinderBase.com served today as an example of the global economy:
- An Israeli man
- using a Finnish service
- to search for an item lost in Kenya.
Being global isn’t necessarily about market entry strategies and marketing campaigns. It can be about helping people regardless of their whereabouts.
But why are there so few global Finnish brands?
Our country only has one single global brand, Nokia. The only way to create more global brands is through growth entrepreneurship. We keep subsidizing R&D, thinking it will create the next Nokia. But it won’t.
To penetrate the global marketplace you only need a few hundred dedicated fans. How much should you pay a person to digg or like whatever you do, even once per day?
The funny thing is that not a single company with a few hundred employees could ever get all of them to like you online. The need for this is obvious and still no one does it.
If there was a company that would pay you for liking what they do, would you join it for the money?